A B2B Guide to Brand Strategy in the Men’s Fragrance Market
The men's fragrance market has fragmented into sophisticated sub-tribes, each demanding authentic brand stories that align scent, narrative, and packaging. This B2B guide explores three key consumer archetypes—the Urban Minimalist, Rugged Naturalist, and Modern Connoisseur—and reveals how strategic packaging becomes the physical embodiment of your brand identity, creating cohesive products that resonate deeply with target consumers.