Ideal for liquids, bottles can come in a variety of materials and sizes and even include pumps or sprays to facilitate usability. From tiny 2ml fragrance vials all the way to 500ml shampoo bottles, they are perfect for a range of product types.
Depending on your target market, there are also many options when it comes to materials. Whilst glass bottles provide a feeling of quality and luxury, recyclable plastic can also work well for many liquids, gels, and creams as it is lightweight and highly robust.
As it can be molded and decorated in nearly unlimited ways, glass has for long inspired beauty brands and package designers. Together with shapes, colors contribute to make glass products more beautiful and decorative.
As a glass cosmetic bottle supplier, Jarsking is dedicated to bring innovative decorating techniques to transform this ancient material. In the end, Jarsking aims to inspire & influence designers and cosmetic companies. Our product range for glass substrates covers perfume bottles & jars as well as cannabis bottles.
Material selection is crucial when designing cosmetics packaging. Materials used in packaging bottles must be appropriate for the product in question and not degrade while in touch with it.
The product (unless it’s a sample) will likely see extensive use for quite some time, thus the material must be particularly sturdy. Therefore, it must be sturdy enough to withstand normal handling and shield the product from air, heat, and UV light, all of which might compromise the quality of the product (making it smell bad, feel rough, or change its color).
Furthermore, the content itself must be interesting to the intended audience. The perception of luxury is enhanced, for instance, by using glass or aluminum instead of plastic when marketing high-end goods.
According to a recent survey, 34% of consumers are opting to buy from firms with ecologically friendly beliefs and practices, and 61% of consumers have reduced their plastic consumption in 2021.
Because of this, environmental considerations are being given more weight by manufacturers when it comes to packing materials. If you package your products in recyclable or recycled materials, you may still reach out to this sizable demographic.
Cosmetics are purchased for a variety of reasons, not the least of which is to fulfill the purchaser’s desire to conform to prevailing standards of beauty and fashion. So, the success of cosmetics relies on the bottle packaging, and the success of the packaging relies on the ability to evoke certain feelings in the consumer.
There is a lot of competition in this market because there are so many brands out there. This means developing a unique look and feel for your packaging that fits in with your brand’s image.
If the cosmetic packaging option is not user-friendly, it is not a viable option. Most women use cosmetics on a regular basis for a minimum of several weeks. That’s why it’s so important that your packaging makes it easy to store, transport, and keeps doing so for the duration of its intended use.
Think about the item you’re trying to sell. The packaging you select should be based on the product’s intended application and viscosity. Jars are ideal for concentrated formulations like toothpaste, whereas bottles and sachets are more suitable for more dilute products like lotions, creams, and gels. You should also think about whether or not you’ll need any extra accessories, such as a pump, spray nozzle, or screw top lid.