What GCC Perfume Brands Must Know About Packaging Design to Win in 2025–2026 (Luxury, Sustainability, E-Commerce & Anti-Counterfeit)
GCC perfume brands are scaling fast—and packaging is now a growth lever, not a cost. With premium fragrances at 68% of market revenue and online channels at 23% of volume, winning in 2025–2026 means designing for luxury, culture, sustainability, omnichannel, and anti-counterfeit. Here’s the packaging playbook.