How the Rise of Unisex Fragrances Is Rewriting the Rules of Luxury Perfume Packaging
Pink for her. Black for him. That era is over. As the global unisex fragrance market surges toward $33 billion, brands are dismantling the old rules of perfume packaging design. Gender-neutral bottles aren't a trend — they're a $33B market signal. Here's how the most forward-thinking fragrance brands are redesigning for everyone.