Why Good Packaging is Worth the Investment: A Strategic Business Imperative
Good packaging is more than a box. It protects products, amplifies brand stories, fuels social buzz and slashes supply-chain waste. Explore data-backed case studies—from Coca-Cola’s personalized bottles to Heinz’s Fridge-Fit redesign and Nestlé’s paper tubes—that prove strategic, sustainable packaging delivers measurable gains in revenue, loyalty and operational efficiency for businesses.