From Viral Filter to Shopping Cart: How Beauty Brands Master TikTok and AR for Next-Gen Marketing
Leading beauty brands are no longer just marketing products; they are engineering viral experiences. By strategically combining the explosive reach of TikTok with the immersive utility of Augmented Reality (AR), they have forged a powerful and direct funnel from playful discovery to final purchase. This potent combination is fundamentally reshaping the consumer journey, shortening it from weeks to mere ...