PPWR 2025 Explained: Complete Guide to Europe’s New Packaging Regulation
On February 11, 2025, the most significant packaging legislation in three decades officially entered into force across the European Union. The Packaging and Packaging Waste Regulation (PPWR) - Regulation (EU) 2025/40 represents a fundamental transformation in how packaging is designed, manufactured, used, and disposed of throughout Europe's €1+ trillion consumer market.