Imperfection as Strategy: Embracing Freehand Artistry and Anti-Design Aesthetics
In 2026, design perfection is out—authenticity is in. Brands are ditching AI-polished aesthetics for wobbly lines, hand-drawn textures, and controlled chaos that proves a human made this. Discover why imperfection is becoming the ultimate strategic differentiator and how packaging design is leading this rebellion against digital perfection.