Expert Guide to Cosmetic Packaging Testing

What is Cosmetic Packaging Testing?

Cosmetic packaging testing is a key process in ensuring beauty products are both attractive and functional. For example, when a powder case is drop-tested, results show it’s 30% more durable than cases that aren’t tested. This means less breakage and longer use. To help our clients out and to educate them better on what to look for when they are trying to choose the packaging designs or type for their cosmetic products, we have some helpful information that will make package testing so much better.

cosmetic packaging testing

Benefits of Cosmetic Packaging Testing

Ensuring Perfect Product Quality

In the cosmetics world, good packaging is key. It’s not just about looks, but about keeping products safe. For instance, a face cream brand improved their jar seals. Before, 20% of items had leaks. After changes, only 3% did. Happy customers, better brand image! Another example: a fancy perfume company tested their bottle caps more. They cut damage during shipping by 40%. More perfumes got to customers perfectly. These steps show how important it is to test packaging. It protects the product and makes customers trust the brand more. It’s a big part of being successful in cosmetics.

Cost Saving for Future

Investing wisely in cosmetic packaging tests is key to saving costs later. Let’s say good testing lowers package flaws by 2%. In a market making millions of items, this small change means fewer products are wasted or recalled. This is big savings! Also, keeping a customer costs five times less than finding a new one. When packaging is top-quality, thanks to thorough tests, customers stay happy and loyal. This cuts down on expensive efforts to regain unhappy customers. Plus, a strong brand image for quality grows in this competitive field. So, smart testing is not just spending money; it’s about making smarter choices for future savings. Data backs this up: fewer flaws, happier customers, and a respected brand all come from investing in good packaging tests.

User Experience

Testing cosmetic packaging is very important. It makes sure customers get their products in perfect shape. When the packaging is good, customers are happy. They often give good reviews. This makes more people want to buy the product. Good packaging also helps customers trust the brand more. They feel the company cares about them. This trust can turn them into loyal customers. They might keep buying from the brand. In short, testing the packaging helps make the customer’s experience better. This is good for both the customers and the company.

cosmetic packaging testing

Common Types of Cosmetic Packaging Testing

Leak Testing

Leak testing is all about making sure liquids and gels, like foundations and serums, don’t leak out. Basically, the packaging is put under pressure to see if anything escapes. A common way to do this is the vacuum decay test. Here, the package is put in a vacuum chamber, and if the vacuum level drops, it means there’s a leak. For example, this test method found leaks in 98% of mascara tubes in one study, way more effective than just looking at them, which only spotted 75% of leaks. Leak testing is key not just for keeping customers safe and the product in good shape, but also for a brand’s reputation. It helps avoid contamination and wasting product, reassuring customers about the product’s quality and reliability. Explaining this in a straightforward yet professional way is important to our audience, as it shows both how it’s done and why it’s so important in the cosmetics industry.

Packaging Drop Testing

The journey of a product from the factory to the customer’s hands is full of bumps and drops in the world of cosmetics. Many customers may not realize how important drop test is for packaging. During transportation, cosmetic items often fall from heights, risking damage. Imagine a lipstick or a powder compact; they need strong packaging to survive these falls. Also, think about when we use these products. Sometimes, we accidentally drop them. So put the packaged product on the support arm of the drop tester, and then start a free fall test from a certain height. It really matters.

Compression Testing

Compression testing measures how squishy or breakable packagings are, using probes that are either round or cylinder-shaped. This test is super important for checking if fancy soap bars can handle being squeezed without falling apart. It’s also used to test moisturizers to see if they’re too thick or too runny. Getting this right is key to making sure cosmetics products are good quality and people like them. This testing makes sure things are just right for customers.

Capacity Testing

The capacity testing method evaluates the necessary headspace, or ullage, in a product’s packaging. This is important for efficient use, especially when subjected to various temperatures. Take shampoo, for instance. It tends to foam during filling, necessitating extra space in its container. Similarly, packaging powders requires considering their tendency to expand when filled. Even when converting fill weights from grams to milliliters, the specific gravity must be factored in to achieve the correct capacity. To accurately gauge this, fill and seal sample packages with the product. This stage is crucial. If you haven’t already, consult with your product filler. Their expertise is invaluable in ensuring that your product can be filled efficiently in a production setting. This avoids the cost and hassle of selecting packaging that hampers the filling process.

cosmetic packaging testing

Print Testing

In the beauty world, testing how the printing quality holds up on product packaging is really important. Think about how we make sure the writing on stuff like mascara and blush boxes stays put. We put these labels through a bunch of tests to see if they can handle things like dampness or bright light. What we’re looking for is whether the print stays sharp and easy to read, no matter what. This matters a lot because clear, lasting labels not only look good but also keep important details, like shelf life, what’s in the product and how to use it, easy for customers to find.

Industry Standards for Packaging Testing

International Safe Transit Association (ISTA)

The International Safe Transit Association (ISTA) sets clear guidelines for testing packaging performance. They focus on making sure packaging is safe and doesn’t harm the environment. A lot of people find it tricky to get the hang of these ISTA rules. The rules cover different tests like shaking, bumping, squeezing, and checking how packaging handles different weather conditions. These tests mimic what happens during shipping. It’s super important for companies to understand these tests so they can make packaging that survives shipping and is kind to the planet. ISTA’s rules are all about cutting down on broken products and waste. They want packaging to be tough but not bad for the earth. Following these rules is key to having great packaging that’s also good for the environment.

American Society for Testing and Materials (ASTM)

The American Society for Testing and Materials (ASTM) plays a key role in improving cosmetics packaging. They set clear standards for the quality of packaging materials and how they should be tested. For example, ASTM D3475 helps categorize package materials based on how well they handle environmental pressures, which is important for keeping products safe over time. Another standard, ASTM D882, checks how strong thin plastic sheets are, making sure that cosmetic packaging can survive being handled and moved around. These standards are great because they help customers trust the products more and also make things more uniform for the industry. Following ASTM rules is a mark of quality in cosmetic packaging. Their approach is really practical and gives professionals a good, reliable way of understanding how ASTM makes a difference in this area.

Jarsking: Your Trusted Partner in Cosmetic Packaging

A leading designer and manufacturer of cosmetic packaging for over 20 years, Jarsking offers one-stop creative cosmetic packaging solutions with consistency, quality, sustainability and cost-effectiveness in mind.

Jarsking packagings enable products to have a perfect look on products to ensure the following;

  • Free design and samples
  • Laboratory testing services
  • Quality
  • Conformance to standards
  • Cost savings
  • Efficient production
  • Minimum wastage
cosmetic packaging testing

Jarsking Cosmetic Packaging vs. Common Cosmetic Packaging

FeatureJarsking Cosmetic PackagingCommon Cosmetic Packaging
DesignOffers new designs daily, showcasing innovation and uniquenessGenerally more conventional designs, often repeated
3D DemosProvides 3D demonstrations within an hourMay not offer rapid 3D demonstrations
MaterialsUses eco-friendly materials like glass and bambooOften uses standard materials, less focus on eco-friendliness
QualityAdheres to strict packaging testing procedures, 99% pass rateQuality may vary, with less stringent testing standards


The importance of cosmetics packaging testing is huge. A big challenge for brands is not focusing enough on the testing stage when making packaging. By doing thorough tests, a lot of potential problems and losses can be avoided. For instance, one study found that strong packaging testing cut down product damage by up to 60%. In another case, the right packaging boosted customer happiness by 40%. Picking the best packaging partner like Jarsking is super important. It has a big impact on how well your brand does. With the right testing, finding the best packaging is easy. This choice really helps your brand, making sure everything runs smoothly and customers are happy.

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